Overview of the Dynamic Role of Specialty Cut Flowers in the International Cut Flower Market

The global cut flower industry has faced serious challenges over the years, but still remains an important sector of agriculture. Floriculture businesses seek new, innovative trends and niches to help increase product sales. Specialty (SCF) production increased in past 20 years US, Australia, Africa, Europe. SCF sales could further if these new products were supported by dynamic marketing campaigns that focus on their strengths compared traditional flowers (TCF) such as roses, carnations, gerberas, chrysanthemums. major strength is eco-friendly profile, which associated low CO2 footprints environmental outputs. This contrasts TCF cultivation, high energy inputs, especially at centres (e.g., Netherlands). It suggested legislations, costs, customer demand for will positively affect future cultivation sale.